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24
Nov
Werbebrief – Inhalt und Gestaltung
Geschrieben von Norbert Kloiber  

Werbebriefe können Aufmerksamkeit wecken

Ein Werbebrief ist ein sehr gutes Mittel, um die Aufmerksamkeit der Kunden zu wecken. Wenn Sie einen Brief mit der Post verschicken, liest der Empfänger ihn fast immer. Der Versand per E-WerbebriefMail ist zwar kostengünstiger und einfacher, doch besteht hier ein stark erhöhtes Risiko, dass der Empfänger die Mail ungelesen löscht. Doch gibt es auch hier Mittel, um den Werbebrief so zu gestalten, dass er dennoch die Aufmerksamkeit der Leser auf sich zieht.

Der formale Aufbau

Ein Werbebrief muss viele verschiedene Elemente enthalten. Zunächst ist es wichtig, bereits im Briefkopf den Absender kenntlich zu machen. Auch das Datum sollte angegeben werden, damit der Empfänger erkennt, dass der Werbebrief aktuelle Informationen enthält.
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