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Tag: virales marketing videos

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Virales Marketing – Wie funktioniert das?
Geschrieben von Norbert Kloiber  

Virales Marketing als moderne Mundpropaganda

Virales Marketing ist eine besondere Werbeform, bei der sich die Werbebotschaften quasi von alleine verbreiten. Virales Marketing ist in gewisser Weise mit Mundpropaganda zu vergleichen. Virales MarketingIn früheren Zeiten erzählten die Menschen ihren Freunden und Familienmitgliedern, wenn sie in einem Geschäft ein besonders interessantes Angebot entdeckt hatten. Auf diese Weise wurden viele weitere Personen auf diese Produkte aufmerksam und der Umsatz konnte so gesteigert werden.

Virales Marketing verfolgt einen ähnlichen Ansatz. Jedoch sind es hier in der Regel nicht zufriedene Kunden, die mit der Ausbreitung der Werbebotschaft beginnen, sondern virales Marketing wird bewusst vom Unternehmen eingeleitet. Außerdem wird hier das Internet als Kommunikationsmittel verwendet und die Werbebotschaften werden auch oftmals in andere Inhalte eingebettet, was die Ausbreitung fördert.
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