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Tracking Cookies – Definition und Anwendungsbeispiele

Geschrieben von Norbert Kloiber

Tracking Cookies und deren Bedeutung für das Internetmarketing

Tracking Cookies stellen eine Möglichkeit dar, Daten über das Verhalten eines Internetnutzers zu sammeln. Diese Daten ermöglichen es, Informationen über seine Interessenschwerpunkte zu erhalten und so beispielsweise Werbeangebote an die persönlichen Interessen anzupassen. Daher finden Tracking Cookies insbesondere im Internetmarketing häufig Verwendung.

Die Vorteile der Tracking Cookies auf einen Blick:

Tracking Cookies können Benutzer „markieren“ und deren Verhalten verfolgen
Mit Tracking Cookies ist es möglich, die potenziellen Kunden besser kennenzulernen
Tracking Cookies können dabei helfen, Werbemaßnahmen an die persönlichen Interessen des Internetnutzers anzupassen