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Tracking Cookies – Definition und Anwendungsbeispiele
Geschrieben von Norbert Kloiber  

Tracking Cookies und deren Bedeutung für das Internetmarketing

Tracking Cookies stellen eine Möglichkeit dar, Daten über das Verhalten eines Internetnutzers zu sammeln. Diese Daten ermöglichen es, Informationen über seine Interessenschwerpunkte zu Tracking Cookieserhalten und so beispielsweise Werbeangebote an die persönlichen Interessen anzupassen. Daher finden Tracking Cookies insbesondere im Internetmarketing häufig Verwendung.

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