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Page Impressions – Welche Rolle spielt diese Kennzahl?
Geschrieben von Norbert Kloiber  

Begriffsdefinition Page Impressions

Die Page Impressions bezeichnen die Häufigkeit, mit der eine einzelne Webseite im Internet aufgerufen wird. Alternative Bezeichnungen sind der deutschsprachige Begriff Seitenabruf und der englischsprachige Ausdruck Page Views. Obwohl der Begriff Page Impressions eigentlich Page Impressionsaus dem Englischen stammt, wird er oft im deutschsprachigen Raum verwendet. Die ursprüngliche Bedeutung der Kennzahl bezieht sich darauf, zu zählen, wie häufig ein bestimmtes HTML-Dokument von einem Server abgerufen wird.

Die Erfassung der Page Impressions

Früher war es ganz einfach, die Page Impressions zu zählen. Jede einzelne Seite war damals in HTML codiert und ein eigenständiges Dokument. Um die Page Impressions zu zählen, musste lediglich der Server bei jedem Abruf den Zähler um den Wert 1 erhöhen. Jedes Mal, wenn der Nutzer eine bestimmte Adresse in das Fenster des Browsers eingab oder wenn er einen Link anklickte, erhöhten sich die betreffenden Page Impressions.
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