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q3, v, r, mobile marketing seminar | TOP effektiv

Tag: mobile marketing seminar

11

Nov

Mobile Marketing – Herausforderungen und Chancen

Geschrieben von Norbert Kloiber

Mobile Marketing als Zeichen des Wandels

Im digitalen Zeitalter hat sich auch das Marketing gewandelt. Wer einst noch per Flyer und Postwurfsendung Produkte bewarb, muss sich heute immer stärker darauf konzentrieren, jenen Erfordernissen Rechnung zu tragen, die durch Smartphones, Tablet-PC oder iPads vorgeben werden. Das Zauberwort der Zukunft heißt deshalb Mobile Marketing.

Mobile Marketing ist unverzichtbar

Mobile Marketing nutzt die Möglichkeiten, die im Zeitalter der drahtlosen Telekommunikation gegeben sind, um die Konsumenten möglichst direkt anzusprechen. Dies sind nicht nur Online-Spiele oder Videos, sondern auch zielgerichtet versandte Newsletter oder News-Alerts. Indem die Konsumenten direkt angesprochen werden, will Mobile Marketing natürlich in erster Linie Marketingziele erreichen – das heißt, die Kundenbindung stärken oder aber direkt Verkaufsaktivitäten auf den Weg bringen.
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