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Landingpage – Was bei der Gestaltung zu beachten ist

Geschrieben von Norbert Kloiber

Die Bedeutung der Landingpage

Die Gestaltung einer Landingpage ist im Rahmen einer Marketingkampagne im Internet eine sehr wichtige Aufgabe. Eine gute Landingpage kann den Erfolg der Kampagne erheblich erhöhen. Wenn Sie Kunden im Internet gewinnen wollen, sollten Sie sich daher genau überlegen, wie sie die Landingpage gestalten, damit diese Werbemaßnahme Ihren Umsatz steigert.

Was ist eine Landingpage?

Jede Marketingmaßnahme zielt darauf ab, dass ein Nutzer des Internets auf Ihren Link klickt und so zu Ihrer Website weitergeleitet wird. Ihr Link kann beispielsweise in der Ergebnisliste einer Suchmaschine auftauchen oder über ein bezahltes Werbebanner angeklickt werden, der auf der Webseite eines anderen Seitenbetreibers platziert wurde.
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