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Double Opt In – Die Voraussetzung für Email-Marketing
Geschrieben von Norbert Kloiber  

Der Zusammenhang zwischen Double Opt In und Email-Marketing

Email-Marketing ist eine sehr gute Form, um den Kontakt zum Kunden zu festigen und um diesen so dauerhaft an das Unternehmen zu binden.

Double Opt InEine informativ gestaltete Werbemail wird vom Kunden positiv aufgenommen und viele Kunden entschließen sich daraufhin zum Kauf der angebotenen Waren oder zur Nutzung der Dienstleistungen. Doch gibt es einige wichtige Punkte, die bei einer Email-Marketing-Kampagne unbedingt berücksichtigt werden müssen. Ein sehr wichtiger Punkt ist dabei das Double Opt In.

Weshalb ist Double Opt In notwendig?

Double Opt In könnte auf mit „doppelter Einwilligung“ übersetzt werden. Dies ist eine Bezeichnung für die formale Einverständniserklärung, die der Kunde für die Teilnahme am Email-Marketing geben muss.
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