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3, 0, h, g, 2, 7og, g, 4vu, h, 4m, c, 6oq, k, xb, gox, i, iz, aida modell marketing | TOP effektiv

Tag: aida modell marketing

18
Nov
AIDA Modell – Beschreibung und Anwendung
Geschrieben von Norbert Kloiber  

AIDA Modell – was ist das?

AIDA ist ein Begriff aus dem Marketing. Wie überzeugt der Anbieter die entsprechende
Zielgruppe, ein ganz bestimmtes Produkt zu erwerben? Ganz allgemein gesagt geht es immer um eine Werbebotschaft, die dem Konsumenten wirksam vermitteln soll, unbedingt dieses Produkt
besitzen zu müssen. Stellen Sie sich vor, Sie hätten diese Aufgabe zu bewältigen.

Wie gehen Sie vor, was ist wichtig, was gehört in die Botschaft hinein?

Und jetzt kommt das sehr hilfreiche AIDA Modell ins Spiel. Diese vier Buchstaben bilden eine Aida ModellFaustregel für den Aufbau aller Werbebotschaften.

A = Attention = Aufmerksamkeit erregen

I = Interest = Interesse wecken

D = Desire = Wunsch erzeugen

A = Action = Reaktion bewirken

Bauen Sie die Werbebotschaft strategisch auf und nutzen Sie dazu das AIDA Modell mit den vier Phasen. Sie werden sehen, Ihre Botschaft wird nicht übersehen, wenn Sie einige Grundregeln beachten.
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